This is a general post for all business owners; not directed towards anyone in particular.
Build a business, not stock price. though not asked for, this is my humble advice Don’t pay heed to only what ‘looks’ good. These are subject to change, depending on the daily mood. Governance is important, never ignore it. Businesses, not complaint, are deemed unfit. Reported profits don’t matter, only actual cash flows do. Investors value that and your RoCE too. Dilute only when unavoidable, not at every chance you get if the business is so damned good, why dilute your bet? Inflated numbers will eventually show. Report actual growth, no matter how slow. If you are in the race, at least you stand a chance to win Disqualification invalidates any great story you have to spin Investors, at best, may give you one more chance. Or write you off totally, if you display defiance. What you need to do is for you to choose. Either you fly or end up tightening the noose If the business you build is really nice, investors will chase, stock will make new highs If the business you showcase is actually hollow, investors will dump; stock price will surely follow. Build a business, not stock price. though not asked for, this is my humble advice
And while on the subject, you may find it useful to read a dated post of mine (as hereunder), very much valid today as well. https://consultantcapitaladvisor.com/2018/07/17/hurdles-you-need-to-avoid-to-be-a-successful-marathoner-part-2/